KuaiJiaQi from the point of view of the mobile advertiser share for a number of impressive.According to its revealed that, from the fourth quarter of last year to the first quarter of this year, the brand advertisers in mobile spending money will and the amount of investment is very big to ascend, and is a promotion of the quality."Last year there are fewer investment, nike shox brand advertisers in the budget of the investment of one million yuan, is very, very rare."
For mobile advertising is concerned, the international brand Lord is relatively easy to accept, like nike free 7.0, adidas away fast brand, p&g, Loreal and so on, they to the mobile advertising acceptance of very fast.KuaiJiaQi think in 2010 and 2010, is moving advertising market growth stage, and after 2011 domestic brand the speed of the follow up to speed up.
"Domestic enterprise compared with foreign enterprises has the benefit of domestic company, is very easy, not as decision slightly greater foreign advertisers decision-making process is long, there may be some of the big move, need to level 1 level communication. In addition, China's economic development is faster, relatively flexible, there are some very good case, after Nike Air Max enterprise follow up very fast, the trend in the last year and this year was very obvious. Some brand advertisers have crossed the wait-and-see stage, began to put on a large scale. However, moving advertising the whole market plate is relatively small, but growing from view, growth rate very fast growth, at least several times."KuaiJiaQi said.
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