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"White Rabbit, the old Phoenix, Butterfly, Heng Yuan Xiang group of old brand is an important asset for Shanghai, Shanghai people for their deep feelings, the nike free 3.0 brand enterprises adhere to the years of continuous development is not easy. " June 7, according to the Oriental the network reports, conduct research of the Shanghai Party Secretary Yu also said that the face of the current restructuring and development of the new situation, the revitalization of the Nike brand to adopt a different strategy, because when local conditions, innovative ideas and approaches.

In this regard, Yu suggested that we should actively expand their markets, rich tradition of product varieties, and to attract new, especially younger consumer groups for the cheap nike free run brand awareness and recognition ; to rack their brains in the integration of resources, break through the cost elements constraints, and corporate development for Nike to expand the space; should be good combined with the cultural and creative industries,http://www.nikefreerunx2012.com/ multi-channel, multi- form shape the brand image and enhance the Nike brand influence and competitiveness. Yu Ming Yang believes that "to find a balance between tradition, fashion, and care most about the core topic of the Nike brand development process."

nike free run 2 Co., Ltd., general manager Weng Xiangdong told the media that the old brand, " the first step in the revival of property rights and " a reasonable assessment of the upcoming Nike brand equity and Industrial assets after the auction. Meanwhile, in view of foreign acquisitions of motivation is not controlled, you want the opportunity to give private Nike enterprises, because of its bigger cause of the power, the courage to bet for the future.

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