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For nike free run 2, want to be in the field of sports shoes out of an unusual way, requires accurate brand positioning. In sports we tend to remember the champions, like basketball, track and field, Yao Ming Liu Xiang diving Guo Jingjing, because only the championship is the only example, it has a powerful force." Chinese youth shoes" of the first brand is Nike the most scientific, most forward-looking brand positioning. A clear positioning determines the Nike will be in the next few years rapid development, Nike is determined in the future will become teenage favorite sports brand.

cheap nike free run 2 brand strength comes from spreading, but through the dissemination of brand awareness is the first step to form the brand strength. Nike as an up-and-coming young brand, in the shortest possible time, enhances the visibility of only the integration of communication resources in a road. The most powerful Nike communication resources in the early, mid and late are the star, advertising and public relations.

Introducing star communication resources is the first step of nike air max 2011 brand communication. The choice of what kind of star can be both fast and good brand communication is a kind of knowledge. We think the most critical is the star temperament is consistent brand temperament. Nike is a "young people to build the mainstream value life" for the mission of the brand, its transmission is a healthy, fashionable and fashion elements, what the stars to match the Nike temperament?

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